'Creative Project Marketing' was established with the aim of developing a network of entertainment-based projects, which link televised advert-games with real estate prize give-aways .

The real estate / advert-game marketing system was created to promote real estate owner's properties via 'WOW-featured' marketing channels. Our marketing methodology proposes a marriage between real estate property owners and consumer brand owners, whereby both parties are promoted via televised game competitions. We provide a turn-key infrastructure that will enable TV viewers / consumers to receive the ultimate in entertainment experience, by awarding real estate holdings as their reward for participating in the gaming events, and in so doing contributing towards addressing and supporting Climate Change initiatives and issues.

 

We seek out syndication with merchant bankers, brand placement specialists and TV production companies / TV networks to joint venture with the real estate property owners, and cross promote the joint venture via game programs, having the real estate as the asset base underlying the televised events.

 

We can show joint venture participants how to maximize their marketing dollar, assist in creating a 'Green Brand' corporate identity, providing competitive advantage positioning and opening doors in previously untapped international markets.

 

Our Marketing Model

Our unique marketing approach has been created in response to the changing conditions facing real estate developers, international advertising and the marketing world in general. We recognize conventional advertising and marketing has become less effective in reaching new customers. Therefore, we made it our mission to provide new creative marketing service designed to reach consumers who were ‘tuning out’ traditional marketing.

 

Rather than push messages at people, our unique style of marketing pulls people in. This ground-level communication between 'real estate property owners / developers, brand manufacturers, TV advertisers, event promoters and consumers' is necessary to reach householders, in today’s marketing environment, especially in view of the fragmentation of content and TV viewer markets. Rather than reaching 100's of TV viewers via a handful of TV networks, we aim to reach hundreds of content sites via a handful of TV viewers.

 

Our 'IMS' system is designed to increase profitability for investors, shareholders, corporate sponsors and the participating public, via a carbon bank real estate prize award system.